Paddock Post started with a Christmas card I couldn’t find.

As an agricultural science student in South Australia, I had the chance to spend six weeks on a pig farm in Lameroo as part of a placement that ran over Christmas.

Before heading out, I wanted to bring a card for the Jenny and the family who welcomed me onto their farm. I thought finding one with a pig, or even something that felt genuinely connected to farming, would be easy. I checked stationery shops, Big W, the Post Office and searched online, but there really wasn’t much around.

It was such a small thing, but it got me thinking.

Spending those weeks on the farm also gave me a much greater appreciation for Australian agriculture — not just the work itself, but the people, families and communities behind it. There’s a lot of hard work, knowledge and pride that goes into keeping things running, and plenty of good humour along the way.

That experience became the starting point for Paddock Post.

I wanted to create greeting cards that feel a little more relevant to people connected to agriculture and country life — cards you can pick up, see the design and immediately think of someone.

Each card gives you the design on the outside and the space to make it your own on the inside. Add a joke, a thank you, a memory or a few words that mean something to the person receiving it.

Paddock Post is still a small Adelaide-grown idea, but it comes from a genuine appreciation for Australian agriculture and the people who are part of it.